Monster Hunter 3 snack

For gamers and those who grab the most brightly-coloured packaging in the convenience store, comes a new snack from Japan. It’s clearly designed for people who have an attention span that can’t handle anything longer than a Twitter post.

Inside are lemon-shaped puffs which apparently apparently taste of kongari niku or “well done meat”, an item found in the game itself. Personally, I couldn’t really identify any specific taste beyond, “Mmm, these are pretty good. Now let’s go play with my Pokemans.”

…Which is the problem of advertising to those of us with miniscule attention spans.